Blog Posts

Why Do Brokers Need a Separate Back Office and Website?

Having a separate real estate back office from your company’s real estate website is a valuable approach to your website management and overall business organizational structure. A well-managed front end website is the consumer facing home of your real estate business. It is one of the first places buyers and sellers connect to you when considering your company for their business. Your back office is where you actually run the business.

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How Real Estate Technology Helps Customers To Buy And Sell Properties

Real estate technology has completely transformed how the home buying and selling process works. It has changed how buyers or renters can interact with sellers and landlords. Moreover, it has enhanced how real estate brokerages make these buyer/seller interactions and transactions a reality. How Real Estate Technology Helps Your Customers These are some of the ways that technology for real estate has improved the home buying process in a way that benefits customers:

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Tech Stack: What Is It And Why Do Real Estate Brokers Need It?

In an era of constant digital innovation and advancing technology, every real estate brokerage needs a reliable tech stack. There are an expensive number of real estate tools available on the market, all serving important roles. This includes platforms for CRMs, marketing, sales, transaction management, and much more. With so many options, it can be a challenge to find trustworthy and effective solutions that add value to your business. In this article, we explain what a tech stack is and why real estate brokerages need it.

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Taking E-Signature to the Next Level

E-signatures have transformed how many industries do business in recent years and the same goes for real estate. With so many documents to approve and various parties to liaise with, property management has become that much easier with electronic signatures. Real estate brokerages gain various benefits from using electronic signature tools for their processes. They’re convenient, immediate, and easy to use. Let’s take a look at the benefits of such tools for your brokerage and what our solution can do for you.

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Why Is A Transaction Coordinator Important for Brokerages?

As a real estate broker, the role of a transaction coordinator may not seem important in the beginning. As you establish your business, it may even be valuable to you to manage transactions yourself, as a learning tool. However, as your brokerage develops and grows its client base, transaction coordinators become a valuable and necessary form of support and process management. They can ease the workload of real estate brokers and ensure all processes run more swiftly and harmoniously.

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Understanding Agent Commission Plans

As a real estate broker, understanding and setting up agents’ commission plans properly is key for the overall success of your brokerage and your agents. There are multiple commission structures that are commonly used in the real estate industry that you should be aware of; however, as the industry evolves, so does the creativity of innovative new commission structures Fixed Splits Fixed splits are the most simple to understand and are the most commonly used.

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Why use an All-in-One Back Office Platform

Many Real Estate Brokers’ and Agents’ back office tech stack is different programs cobbled together for a CRM, Transaction Management, E-Signature, Marketing, etc. This makes simple day to day tasks more complicated than they should be. Consolidating your back office with an all-in-one back office software solution, like TotalBrokerage, can drastically increase your brokerage’s productivity while making life easier for you and your agents. Cost Piecing together multiple back office software solutions is expensive.

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Placester Integration

TotalBrokerage is happy to announce that we are partnered with Placester to handle all of your front office website needs. With this partnership, you can set up and manage your website through Placester while seamlessly tracking your leads in TotalBrokerage. Get the Website You’ve Always Wanted with Placester Placester allows you to create modern, professional website designs custom built for your business. Placester offers a 100% codeless website builder, on-demand services marketplace, hundreds of integrations and the ability to grant admin access to the collaborator of your choice.

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Compliance for Real Estate Brokerages

Real Estate compliance is complex and for some, hard to understand. Real estate laws are defined differently depending on state, region and jurisdiction. With TotalBrokerage’s All-in-One software solution, maintaining compliance has never been easier for your brokerage. How TotalBrokerage Makes Compliance Simple Maintaining proper records and safely storing all documentation is very important when it comes to real estate compliance. Our software keeps your brokerage’s and clients’ data, and personal information safe and organized, avoiding any violations.

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Why Should Real Estate Brokers Provide a CRM for Their Agents?

An easy to use, scalable, and integrative CRM is essential for real estate brokerages and agents. Real Estate Brokerages and Agents need a powerful CRM to stay connected to customers, streamline processes, and improve profitability. CRM’s are essential for staying in touch with clients throughout the entire process and keeping track of the process from start to finish. Why should the BROKER provide the CRM for their agents? Establishing a company-wide, consistent stream of processes for a real estate brokerage is extremely important to increase efficiency, track leads, save time, and avoid losing clients.

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